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Robiul Islam
Jun 29, 2022
In Wellness Forum
Coca-Cola already has its own typeface 01/10/2018 Coca-Cola has just introduced its own typeface, for the first time in its history, after 130 years of existence. Following in the footsteps of big companies like YouTube or IBM , Coca-Cola has just announced the launch of its own typeface: TCCC Unity. A sans serif font whose name responds to the acronym for The Coca-Cola Company and whose forms are intended to serve as a tribute to American modernism and the traditional designs of the company itself. Coca-Cola already has its own typography 1 In its 130 years company logo design of existence, Coca-Cola has carved out a more than recognizable brand image through the lettering of its logo, the shape of the bottles and, of course, the unmistakable color red, but in more than a century it had never developed your own font. The Brody Associates agency team , led by Neville Brody, in direct collaboration with James Sommerville, the brand's deputy director of global design, have been in charge of creating and shaping TCCC Unity, the first Coca-Cola corporate typeface to is added, from this moment, to the DNA of the brand. Coca-Cola already has its own typography 3 To design TCCC Unity, the design team fully immersed themselves in the history of Coca-Cola, delving into the different elements and styles that have made it recognizable over the years. Observing the evolution of a more ornate and decorative image, based on illustration and ornaments, towards designs based on American modernism, passing through constructivism, they decided to design a contemporary typeface, scalable and easy to use in different supports, physical and digital, but without neglecting the essence of Coca-Cola, so that it serves as a distinctive element from now on. Coca-Cola already has its own typography 5 Coca-Cola already has its own typography 6 Coca-Cola already
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Robiul Islam

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